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World Book Day 2018: How can schools help promote World Book Day this year?

We celebrated World Book Day for the first time in the UK on 23 April 1995. Ever since then, World Book Day has become a fixture in our diaries every year and now takes place on first Thursday of March each year.

World Book Day, 2018 will take place on Thursday 1st March, and this year, you will be able to watch a selection of authors and illustrators live and online for the first time from the comfort of your computer screen.

The continuing growth of World Book Day over the years has been fantastic. The awareness raised by the annual event has had a staggering impact on children in the UK; with research by the National Literacy Trust showing that a quarter of the UK’s 8-11-year-olds would not own a book without World Book Day.

So, why are books so important for children? What are the benefits of reading as a child? And how can schools help promote World Book Day to young people in the UK?

7 benefits of reading for young children

1. Regular reading improves reading skills

It may sound simple, but the old adage ‘practice makes perfect’ is definitely true when it comes to reading. The more children read, the better they will become at it.

2. Children who read often improve their understanding of the English language

Spoken language is something that children will hear and be part of every day. However, spoken language will only help broaden the understanding so far. Reading introduces new and important elements to a child’s understanding of English language.

3. Reading exercises the brain

Watching television and listening to music are fairly simple tasks for the brain. Reading, however, is far more complex and forces our brain to work (exercise).

4. Reading can help improve concentration

It’s safe to say that sitting still and being quiet isn’t often something you’d associate with young children. Sitting still and being quiet is a by-product of reading. And the more often a child reads, the better they’ll become at this.

5. Children who read often achieve better at school

As children often associate books with learning, regular reading helps to create an academic mindset and promote achievement in education. Check out some statistics.

6. Reading helps broaden a child’s imagination

Reading helps children to form pictures and scenarios in their mind, broadening their imagination. While watching television, their brains don’t need to do this as all of the information is being spoonfed to them in a visual capacity.

7. Reading a book is a great way for parents and children to spend time together

It’s not all about learning and education. Reading a book with your child is a fantastic way of spending time together and interacting – the education element is sometimes just a bonus!

How can schools best promote World Book Day 2018?


School websites are an extremely powerful tool when it comes communicating with parents and pupils. Providing regular updates through news or blog posts are a great way to let everybody know about World Book Day and provide people with information about the different ways they can get involved.

Creating a specific page on your site dedicated to World Book Day that is relevant all year round is another great idea. This page could include advice and resources for parents to help them encourage their children to read more at home.

Getting pupils involved on your website can also be an effective way of promoting World Book Day. In our experience, pupil book reviews go down an absolute storm – plus, they’re adorable.

Here’s some website examples -

Social Media

Back when World Book Day was launched in 1995, social media wasn’t even in its infancy. Nowadays, social media is such a huge part of so many people’s lives, with the average person spending approximately 116 minutes on social media each day.

Providing regular updates on your school’s Twitter and Facebook accounts is a great way of keeping your parents and carers easily informed about topics and events.


Many schools and parents now have access to mobile apps that allow them to communicate effectively at all times. These apps, similar to social media, are a great way for schools to inform parents about events such as World Book Day through the use of push notifications and latest news updates.

The most exciting ways to get involved in World Book Day this year

World Book Day has partnered with the Centre for Literacy in Primary Education (CLPE) and come up with 20 different ideas for celebrating books and reading for Primary and Secondary schools; The Big Book Off Challenge.

They have based all of these ideas around the buzz words - Create, Imagine, Discover, Explore and Experience. Some of our favourite ideas include:

Primary Schools:

  • Create a story using puppets
  • Make a model of a character that will feature in a story
  • Experience outdoor storytelling

Secondary Schools:

  • Explore poetry
  • Experience reading aloud
  • Create book journeys

You can find more information about The Big Book Off Challenge and print off your very own Big Book Off Challenge tick sheets here.