Websites that reflect you.

There’s a good reason PrimarySite has created websites for many of the UK’s leading Trusts. We build a strong digital foundation for your Trust, backed by research-driven optimised user journeys and ‘calls to action’ that work. Our designs work hard to showcase you at your best, generate ideas, and bring your branding to life.

Services We Offer

Website Templates
Choose from a range of specifically designed multi-page website templates with the reassurance of knowing that they will be customised to reflect your brand and optimised for both your marketing messages and objectives.
Bespoke Websites
Alternatively, select a uniquely designed website that is perfectly tuned to support your strategic growth, complete with enhanced branding features and user journey consultations to ensure your website is optimised to your audience.
Branding
We work hard to get to know your Trust; your vision, your values and who you are, but most importantly, we listen to you. This is then used to develop your brand and create an impactful identity to use in your website, communications tools, prospectuses and marketing, ensuring that you have absolute consistency throughout your Trust.
Copywriting
We can support your communications journey by creating a tone of voice that truly reflects your values and vision. This tone is then developed by our copywriting team to ensure that the words on your website are an accurate reflection of you, are relatable to your audience and are specifically written for your Trust.

How your brand will evolve

Briefing

Discussion with you to inform our strategic, top-line brief

Full briefing session, either one-to-one or as a workshop, to understand your vision, values, proposition and objectives.

Branding

Creation of your visual identity

Drafting of your key copy statements and tone of voice

Production of your Trust's brand guidelines

Planning

Production of your sitemap to show which pages we are planning on creating

Development of wire frames to plan the contents for each of your pages

Creation of a mood board to agree the look and feel of your site

Design

Reveal key pages to show the style of your website

Gain feedback from your team

Website concept refined based on your feedback - two rounds of changes are included in the cost

Build

Your website is then fully built

We send you a staging address for your site so you can review it in its entirety

We then gain feedback from your team then refine the website based on your feedback

Launch

Once your website is live, we can use your branding and key copy statements to develop other marketing materials such as new prospectuses, business cards and signage to ensure your message is consistent and your brand is memorable.

Guided decision making

Digital Mood Board
Guiding decision making about your digital visual identity; colour palette, fonts, iconography, personality etc
Wire frames of key pages
Based on our knowledge of the website objectives and your target audiences we build page structure maps.
Design Unveil
Time to share design mock-ups for the key pages; if also producing academy sites we will show you We will show you a selection of how the brand integrate here
Website Build & A Design Style Guide
A mini brand guideline for your digital visual identity

Unifying your brand

Unify school websites under one brand

If you are looking to establish a consistent brand identity for your Trust and schools we can create a standardised framework from which we build all your school websites. Along with a centralised brand this can also deliver great economies of scale.

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Create a family of brands

For those looking to achieve a uniform look for every school then we can create a family of brands to unify the look and feel of all the schools, or want to give each school freedom to choose their own design, we can work with each school individually while still offering multi-school discounts.

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What our customers say

PrimarySite have been excellent in their support. The turnaround between design call and first design has been very quick.
Siobhan Vinall, Academy Secretary, Faringdon Academy of Schools
The Annual DfE compliance audit of our Academy websites ensures that we are accurate and up to date.
The ease of use of the CMS system means that any changes highlighted as required can be easily made
Gavin Booth, CEO, Infinity Academies Trust